Webinar: 7 Touchpoints for the Digital Donor

Most fundraisers have heard about the Rule of 7. Many fundraising plans were built around the idea that we should thank a donor 7 times before we ask for another gift. These touchpoints are equally beneficial for prospective donors or volunteer leads. The rule of 7 stems from a marketing concept that an individual must see or interact with your nonprofit's brand at least seven times in the course of a year before they're inclined to take any action. 

While the average nonprofit saw a 4% decrease in online revenue in 2022, Melanie Campbell increased online revenue for member Rebuild Upstate by 59% in 2022 at year-end. This gain is due to long-time investment in digital cultivation.

Whether your goal is a first donation or the eighth, this webinar will give you tangible, low-cost ideas for cultivating the digital donor.

In this webinar, you'll learn the following:

• ideas for 7 digital touchpoints to show a supporter their impact on your program
• scalable ideas for small and emerging organizations
• the power of email automation
• ideas built around a home repair program

About the Presenter:

Melanie Campbell, MBA, has eight years of experience working with home repair non-profits. She has increased digital fundraising by an average of 40% annually for the past three years at member organization, Rebuild Upstate. Melanie is a scrappy storyteller. She's worked with shoe-string budgets. That empowered her to pursue creative storytelling for low-cost methods with high ROI.

Who should attend?

• fundraising staff
  
• marketing staff
• recruitment staff
• executive staff considering additional investment in digital marketing

About the Webinar Structure

This webinar will begin with a presentation led by an industry expert. Peer round table discussion will be available immediately following the presentation. Come with digital marketing-related questions for Coalition peers and be prepared to answer questions asked by others.