Webinar: 7 Touchpoints for the Digital Donor
This webinar will be led by Melanie Campbell.
Most fundraisers have heard about the Rule of 7. Many fundraising plans were built around the idea that we should thank a donor 7 times before we ask for another gift. These touchpoints are equally beneficial for prospective donors or volunteer leads. The rule of 7 stems from a marketing concept that an individual must see or interact with your nonprofit's brand at least seven times in the course of a year before they're inclined to take any action.
While the average nonprofit saw a 4% decrease in online revenue in 2022, Melanie Campbell increased online revenue for member Rebuild Upstate by 59% in 2022 at year-end. This gain is due to long-time investment in digital cultivation.
Whether your goal is a first donation or the eighth, this webinar will give you tangible, low-cost ideas for cultivating the digital donor.
In this webinar, you'll learn the following:
- ideas for 7 digital touchpoints to show a supporter their impact on your program
- scalable ideas for small and emerging organizations
- the power of email automation
- ideas built around a home repair program
About the Presenter:
Melanie Campbell, MBA, has eight years of experience working with home repair non-profits. She has increased digital fundraising by an average of 40% annually for the past three years at member organization, Rebuild Upstate. Melanie is a scrappy storyteller. She's worked with shoe-string budgets. That empowered her to pursue creative storytelling for low-cost methods with high ROI.
Who should attend?
- fundraising staff
- marketing staff
- recruitment staff
- executive staff considering additional investment in digital marketing
About the Webinar Structure
This webinar will begin with a presentation led by an industry expert. Peer round table discussion will be available immediately following the presentation. Come with digital marketing-related questions for Coalition peers and be prepared to answer questions asked by others.
This event is free for members.