Keep Them Coming Back: Using Stories to Drive Retention
Fundraising Master Class Series
Stories have the power to transform one-time donors into lifelong supporters. But not every donor needs the same story at the same time.
In this session, Bloomerang's fundraising experts will explore how nonprofits can use donor segmentation and strategic storytelling to build stronger relationships and improve retention. Learn how to connect donors to the impact of your work through compelling stories that inspire continued engagement and support.
You'll learn:
- How donor segmentation improves communication
- The types of stories that drive donor loyalty
- Ways to personalize donor outreach
- Storytelling strategies for small teams
- Tools to strengthen donor stewardship
Join us for the first session in the 2026 Fundraising Masterclass Series, presented in partnership with the Coalition for Home Repair and Bloomerang.
Fundraising Masterclass Series
Presented by the Coalition for Home Repair & Bloomerang
Join us for the 2026 Fundraising Masterclass Series, a free professional development opportunity exclusively for Coalition members. In partnership with Bloomerang, this six-part webinar series is designed to help home repair and housing nonprofits strengthen donor relationships, increase fundraising results, and build sustainable funding for their mission.
Each 60-minute session features expert fundraising professionals from Bloomerang, one of the nation's leading nonprofit fundraising and donor management platforms, along with practical strategies you can implement immediately. Every webinar includes live Q&A, actionable resources, and access to the session recording.
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