Webinar: Building Monthly Giving Programs

Posted By: Adrienne Osborne Video Library ,

Webinar: Building Monthly Giving Programs

Monthly giving continues to grow nationally. Is your program ready?

According to the 2022 M&R Benchmarks Report, monthly giving increased by 24%, while one-time revenue declined by 1%. Monthly giving accounted for 22% of all online revenue in 2021 (up from 16% in 2020). Recurring donors also have a higher lifetime value than one-time donors. Recurring giving is here to stay. There's no time like the present to ensure your monthly giving program is working for you.

This interactive webinar includes:

  • current trends in recurring giving
  • core components of monthly giving programs
  • challenges to growing a monthly giving program
  • donor recruitment ideas
  • review examples from Coalition members
    • Kimberly Lynn from HopeBUILDERS shared about developing their ImpactDRIVER recurring giving program.
    • Melanie Campbell from Rebuild Upstate shared about their Porch Partner program.
  • peer Q&A

Want to learn more right away? Read our blog post with key takeaways about the report for home repair programs. 

Here is the recording:

Resources:
  1. Kim's task timeline is in the resource library (Thank you, Kim!)
  2. Social Media recruitment post template for Canva (make a copy to add to your library and revise branding)
  3. Free webinar on 6/23 about monthly giving programs & prospecting
  4. A blog about donation pages or a webinar with similar content
  5. If you're really, really ready to tackle donation pages, a donation page optimization certification course. It's not free but sometimes they run a free course special offer.
  6. Presentation Slides