The Current State of Donor Retention (And What to Do About It)

Overview and Details

Donor retention remains one of the biggest challenges facing nonprofits today. While organizations work hard to acquire new donors, many struggle to keep supporters engaged and giving year after year. The result is a costly cycle of replacing donors instead of building sustainable relationships that fuel long-term impact.

In this practical and data-driven session, we'll explore the latest national trends in donor retention and what they mean for home repair and housing nonprofits. Participants will learn how to calculate their own donor retention rate, identify opportunities for improvement, and implement proven strategies to strengthen donor loyalty.

Whether you're managing fundraising as part of a larger role or leading a dedicated development team, this webinar will provide actionable insights you can apply immediately to increase donor engagement, improve fundraising results, and build a more sustainable donor base.

In this webinar:

• Current donor retention trends and benchmarks
• How to calculate and evaluate your organization's retention rate
• Common reasons donors stop giving
• Practical strategies to increase donor loyalty and lifetime value
• Key metrics every nonprofit should be tracking

The 2026 Fundraising Masterclass Series is presented in partnership with the Coalition for Home Repair and Bloomerang.